How to Create a Video Game Press Kit: A Complete Guide
September 17, 2024
A well-crafted video game press kit can significantly increase your chances of getting noticed by journalists, influencers, and streamers. This guide will walk you through the essential elements of a successful press kit, ensuring it provides all the necessary information while being visually appealing.
What is a Video Game Press Kit?
A press kit is a package of promotional materials designed to provide journalists, influencers, and other media with everything they need to cover your game. It typically includes key details like game descriptions, trailers, screenshots, logos, and team bios. Think of it as a one-stop shop for the media to get all the information they need to write about your game.
Why is a Press Kit Important?
Press kits save time for journalists and influencers by providing easy access to the information they need to cover your game. Without a clear and organized press kit, they may struggle to find accurate details or assets, reducing your chances of gaining media coverage. Additionally, a professional press kit reflects positively on your game and your team, making you stand out from other indie developers.
Essential Components of a Video Game Press Kit
1. Game Overview
- Include a brief description of your game, highlighting the genre, gameplay mechanics, and unique selling points. This section should give a quick yet comprehensive idea of what your game is about.
2. Key Features
- Provide a bullet-point list of the game's standout features. This helps journalists quickly understand what makes your game special.
3. Game Trailer
- A high-quality trailer is essential. It should be short but impactful, showcasing the core gameplay and setting the tone for your game.
4. Screenshots and GIFs
- Include a variety of high-resolution images and animated GIFs that show off your game in action. Make sure the images are relevant and visually striking.
5. Logos and Box Art
- Include your game's logo, as well as box art if available. These should be provided in multiple formats and sizes for use in different media outlets.
6. Developer Bios
- Introduce your team with short bios. Mention relevant experience and what inspired the game’s creation. Humanizing your team can make your project more relatable and interesting to journalists.
7. Press Release
- Include a press release with details about your game’s launch, major updates, or significant milestones. This can give journalists a pre-written story to work from.
8. Contact Information
- Ensure that your contact information is easy to find. Include an email address where journalists can reach out for more information or request review codes.
9. Social Media and Website Links
- Provide links to your game's website, social media profiles, and storefront pages. This allows journalists and influencers to easily find additional information or connect with your community.
How to Make Your Press Kit Stand Out
- Visual Appeal: Your press kit should reflect the style and tone of your game. Use consistent branding, fonts, and colors throughout to create a cohesive experience.
- Accessibility: Make sure the press kit is available in an easily accessible format, such as a ZIP file or dedicated web page. The easier it is to access, the more likely journalists are to use it.
- Keep It Updated: Regularly update your press kit with new trailers, screenshots, and key information, especially when major updates or milestones occur.
Conclusion
Creating a compelling and well-organized video game press kit is essential for gaining media coverage and getting your game noticed. By including all the necessary elements and making it visually appealing, you can make a strong impression on journalists and influencers. Don’t forget to keep your press kit up to date as your game progresses.
A press kit is a package of promotional materials designed to provide journalists, influencers, and other media with everything they need to cover your game. It typically includes key details like game descriptions, trailers, screenshots, logos, and team bios. Think of it as a one-stop shop for the media to get all the information they need to write about your game.
Why is a Press Kit Important?
Press kits save time for journalists and influencers by providing easy access to the information they need to cover your game. Without a clear and organized press kit, they may struggle to find accurate details or assets, reducing your chances of gaining media coverage. Additionally, a professional press kit reflects positively on your game and your team, making you stand out from other indie developers.
Essential Components of a Video Game Press Kit
1. Game Overview
- Include a brief description of your game, highlighting the genre, gameplay mechanics, and unique selling points. This section should give a quick yet comprehensive idea of what your game is about.
2. Key Features
- Provide a bullet-point list of the game's standout features. This helps journalists quickly understand what makes your game special.
3. Game Trailer
- A high-quality trailer is essential. It should be short but impactful, showcasing the core gameplay and setting the tone for your game.
4. Screenshots and GIFs
- Include a variety of high-resolution images and animated GIFs that show off your game in action. Make sure the images are relevant and visually striking.
5. Logos and Box Art
- Include your game's logo, as well as box art if available. These should be provided in multiple formats and sizes for use in different media outlets.
6. Developer Bios
- Introduce your team with short bios. Mention relevant experience and what inspired the game’s creation. Humanizing your team can make your project more relatable and interesting to journalists.
7. Press Release
- Include a press release with details about your game’s launch, major updates, or significant milestones. This can give journalists a pre-written story to work from.
8. Contact Information
- Ensure that your contact information is easy to find. Include an email address where journalists can reach out for more information or request review codes.
9. Social Media and Website Links
- Provide links to your game's website, social media profiles, and storefront pages. This allows journalists and influencers to easily find additional information or connect with your community.
How to Make Your Press Kit Stand Out
- Visual Appeal: Your press kit should reflect the style and tone of your game. Use consistent branding, fonts, and colors throughout to create a cohesive experience.
- Accessibility: Make sure the press kit is available in an easily accessible format, such as a ZIP file or dedicated web page. The easier it is to access, the more likely journalists are to use it.
- Keep It Updated: Regularly update your press kit with new trailers, screenshots, and key information, especially when major updates or milestones occur.
Conclusion
Creating a compelling and well-organized video game press kit is essential for gaining media coverage and getting your game noticed. By including all the necessary elements and making it visually appealing, you can make a strong impression on journalists and influencers. Don’t forget to keep your press kit up to date as your game progresses.